Strategic Thinking for the Next Economy by Michael Cusumano, Costas Markides

Strategic Thinking for the Next Economy


Strategic.Thinking.for.the.Next.Economy.pdf
ISBN: 9780787957292 | 336 pages | 17 Mb

Download Strategic Thinking for the Next Economy



Strategic Thinking for the Next Economy Michael Cusumano, Costas Markides
Publisher: Wiley, John & Sons, Incorporated


From the acclaimed MIT Sloan Management Review comes a compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest-and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. The book's expert contributions ...

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